OUR CONTACTS

SAMANTHA LOGGENBERG

Samantha@insightsedge.co.za

+27 60 865 6878

WE ARE A STRATEGY-ORIENTATED, PURPOSE-LED AGENCY BORN FROM A DEEP PASSION FOR UNDERSTANDING CONSUMERS AND THEIR BEHAVIOR.

The forces that shape them, the choices that drive them and the values that guide them.

We are single-minded focused on getting to grips with the grittiness of the human experience, and in so doing, bringing our clients closer to their real (and not imagined) consumer.

This closeness culminates in rich insight, deep understanding and strategies which are not only actionable but relevant.

About Us

We know the world is changing and it should. changes bring complexity. We know how to distill this to bring strategic understanding.

We use triangulation to combine methodologies from each of our approach avenues to best deliver on the research objectives of each project.

The toolbox may change but our mandate remains the same: creating approaches that get intimately close to human beings , and their worldview.

CLASSIC AVENUES
95%
DIGITAL AVENUES
85%
BESPOKE AVENUES
89%

WHAT MAKES US DIFFERENT

is no matter the platform, and no matter the method, we acknowledge the consumer as the meaning maker in their own lives. And we know that the only way to understand people, is to have honest meaningful conversations with them.

OUR METHODOLOGIES

CLASSIC AVENUES
Focus groups, IDI’s, paired depths, triads, ethnography, CE Sessions, collaborative workshops, co-creation sessions etc.
DIGITAL AVENUES
Synchronous and asynchronous panels with social media integration, WhatsApp panels and engagement – multi method approaches for digitalization, online focus groups etc.
BESPOKE AVENUES
Collaboration with specialists in marketing, advertising, UX etc. to deliver robust strategies, while still vested in a holistic representation of the human experience

OUR VALUED CLIENTS

Some clients we have had the pleasure of working with